WOODSYSTEMS LABORATORY
Trend observatory, ideas laboratory, storytelling room and company showroom: Poliform Lab is our department dedicated to communications, a place where the brand's lifestyle finds its maximum expression. In the showroom, architecture and furniture enter into a dialogue to excite and inspire customers, designers and partners, and to present products that become a source of inspiration for the design of showrooms and monobrand stores around the world.
WoodSystems Lab is a new tool that transforms the company's showroom content into a digital format. An experience that until recently was only possible through a physical visit to the exhibition space, but is now also possible virtually.
